Peter Land

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Montblanc Added as Breeders' Cup Partner

The Breeders' Cup and Montblanc announced they have entered into a partnership, designating Montblanc as the exclusive promotional partner in the timing category for the 2009 Breeders' Cup. The 26th Breeders' Cup World Championships at Santa Anita Park in Arcadia, Calif. on Nov. 6-7.

Land: Ladies' Day a Success

Land: Ladies' Day a Success

After having some time to reflect upon how the first Breeders' Cup Ladies' Day turned out, Peter Land, chief marketing officer of Breeders' Cup Ltd. said it was a success on most fronts, though it's still early to claim total victory.

Breeders' Cup Partners With Bulgari

The Breeders' Cup announced Sept. 15 that it has entered into an exclusive relationship with Bulgari, the renowned Italian jeweler and watchmaker, for the 25th running of the Breeders' Cup World Championships.

BC Concierge Service Introduced

The Breeders' Cup announced Aug. 22 the introduction of Breeders' Cup Experiences, a concierge service for horsemen, marketing partners, international guests, and other groups attending this year's Breeders' Cup World Championships Oct. 24-25 at Santa Anita Park in Arcadia, Calif.

Blood-Horse to Publish BC Commemorative

  • News

Blood-Horse Publications announces that it will partner with the Breeders' Cup to publish a special official 25th Breeders' Cup commemorative magazine highlighting a quarter-century of unforgettable Thoroughbred racing -- the majesty, milestones, and memories from past Breeders' Cup events.

Emerald Downs to Benefit Breast Cancer

  • News

Emerald Downs, a Breeders' Cup Challenge partner, will host a Hats and Heels Day to benefit The Susan G. Komen for the Cure Puget Sound Affiliate on Washington Oaks Day at Emerald Downs, Aug. 16, in advance of the Aug. 17 Longacres Mile, a Breeders' Cup Challenge race.

Blood-Horse to Showcase BC Perfect Trips

Blood-Horse to Showcase BC Perfect Trips

The Breeders' Cup will partner with Sentient Flight Group to launch "The Perfect Trip," a fan poll to determine which horse and jockey had the best trip around the track in the 24-year history of the Breeders' Cup World Championships.

Breeders' Cup Launches Fantasy Challenge

Breeders' Cup Launches Fantasy Challenge

Breeders' Cup announced the launch of its first fantasy sports game, the Breeders' Cup Fantasy Challenge. The Breeders' Cup Fantasy Challenge coincided with the Breeders' Cup Challenge that began July 5.

Sentient is New Breeders' Cup Partner

Sentient is New Breeders' Cup Partner

Breeders' Cup announced March 10 that Sentient Flight Group, a full-service private aviation company, has become the official private aviation partner of the Breeders' Cup. The Breeders' Cup partnership marks Sentient's entrance into horse racing.

Breeders' Cup Expansion on Agenda

The Breeders' Cup board of directors will discuss international participation in the World Championships, new races, and potential host sites for 2009 during its Dec. 7 meeting.

Commentary: To Market

By - Dan Liebman - There were many longtime industry participants at Monmouth Park Oct. 26-27 for the first Breeders' Cup World Championships spread over two days. But perhaps more importantly, there was a newcomer to the sport intently watching the goings on.

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