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BloodHorse.com Articles for "Ntra Marketing Summit"

NTRA: Reaching a New Generation

NTRA: Reaching a New Generation

After a three-year hiatus, the National Thoroughbred Racing Association's Marketing Summit was brought to the forefront of a growing list of necessary steps toward creating a better industry. The three day conference, held Sept. 21-23 at the Red Rock Casino, Resort & Spa in Las Vegas, covered a variety of topics, from reaching new generations of fans, to discussing updates on several NTRA programs and initiatives.

 Monday, September 22, 2008

New NTRA Ads: 'Who Do You Like Today?'

The latest National Thoroughbred Racing Association advertising campaign will draw upon the basics that make up a fun outing at the racetrack--picking horses and socializing--in an attempt to invite newcomers to the sport.

 Tuesday, October 11, 2005

New NTRA TV Ads to Feature Music of ZZ Top, Cyndi Lauper

The National Thoroughbred Racing Association will have another music-based advertising campaign beginning April 1, with an increased emphasis on marketing the sport to women.

 Monday, March 11, 2002

Smith Outlines Strategic Goals for NTRA's Phase Two

NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.

 Monday, March 11, 2002

Smith Outlines New Strategic Goals for NTRA's 'Phase Two'

NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.

 Monday, March 11, 2002