After a three-year hiatus, the National Thoroughbred Racing Association's Marketing Summit was brought to the forefront of a growing list of necessary steps toward creating a better industry. The three day conference, held Sept. 21-23 at the Red Rock Casino, Resort & Spa in Las Vegas, covered a variety of topics, from reaching new generations of fans, to discussing updates on several NTRA programs and initiatives.
Monday, September 22, 2008The latest National Thoroughbred Racing Association advertising campaign will draw upon the basics that make up a fun outing at the racetrack--picking horses and socializing--in an attempt to invite newcomers to the sport.
Tuesday, October 11, 2005The National Thoroughbred Racing Association will have another music-based advertising campaign beginning April 1, with an increased emphasis on marketing the sport to women.
Monday, March 11, 2002NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.
Monday, March 11, 2002NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.
Monday, March 11, 2002