Ntra Annual Meeting And Marketing Summit

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Players' Panel Recommendations Still Await Action

A few racetracks have adopted recommendations made last year by the National Thoroughbred Racing Association Players' Panel, but NTRA officials and panel members said Sept. 28 the response generally has been sparse if not disappointing.

Marketing Guru: Racing Not Keeping Up With the Joneses

Horse racing might be better served by shifting its focus from advertising to public relations to better develop a product consumers will want, a marketing strategy specialist said during the National Thoroughbred Racing Association Annual Meeting and Marketing Summit in Las Vegas.

Marketing Strategist Keynote Speaker at 'Summit'

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Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, will be the keynote speaker at the National Thoroughbred Racing Association Annual Meeting and Marketing Summit Sept. 26-28 at The Mirage casino in Las Vegas.

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