The overnight rating for the race portion of the May 7 Kentucky Derby Presented by Yum! Brands (gr. I) was down almost 14% from last year to 9.3 with a 21 share, according to Nielsen ratings and NBC Sports Group, which televised the event.
The Oct. 31 edition of 60 Minutes, which included a feature on undefeated Zenyatta, attracted 10.74 million viewers, according to Nielsen ratings.
NBC, which paid a reported $51.5 million to telecast the Triple Crown for five years and end a 26-year run for ABC, saw a 26% increase in the overnight ratings for Saturday's Kentucky Derby. In figures compiled by the A.C. Nielsen Co., the Derby garnered an 8.3 rating in 51 television markets nationwide and a 20% share. That's up from the 6.6 rating and 17 share the Derby received in 2000 on ABC.
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