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With help from a later start, the final hour-plus of the Kentucky Derby telecast outdrew last year's by about 40 percent. NBC Sports' debut broadcast under a five-year, $51.5 million deal to air thoroughbred racing's Triple Crown series produced a 9.2 national rating from 5:30 to 6:42 p.m. EDT Saturday.
Tuesday, May 08, 2001Maybe you're not a fan of the WWF, or particularly impressed with the startup XFL. But in the opinion of Basil DeVito, Thoroughbred racing can learn from their successes and failures. DeVito, a former National Thoroughbred Racing Association executive who now is president of the XFL, presented the Warner L. Jones Jr. Distinguished Lecture at Papa John's Cardinal Stadium in Louisville, Ky. The event was sponsored by the University of Louisville's Center for Equine Management.
Monday, May 07, 2001NBC, which paid a reported $51.5 million to telecast the Triple Crown for five years and end a 26-year run for ABC, saw a 26% increase in the overnight ratings for Saturday's Kentucky Derby. In figures compiled by the A.C. Nielsen Co., the Derby garnered an 8.3 rating in 51 television markets nationwide and a 20% share. That's up from the 6.6 rating and 17 share the Derby received in 2000 on ABC.
Sunday, May 06, 2001Hat hoopla started early Friday with Tony Offutt's mechanized table-sized hat. Offutt attracted the attention of the backside's most popular man this morning, Al Roker. Let's amend that...the most popular man besides trainer Bob Baffert.
Friday, May 04, 2001By Steve Haskin -- OK, NBC, it's all yours. You got the whole kit and kaboodle, or is it the whole enchilada? However you want to say it, the Triple Crown is yours to improve, maintain, or ruin.
Tuesday, April 10, 2001By Lenny Shulman -- The racing industry is a lot like Europe in the Dark Ages -- come up with a new idea and be prepared to burn at the stake.
Tuesday, November 28, 2000Breeders' Cup lost ground in the battle to improve television ratings this year, and for the fifth consecutive year set a record low.
Thursday, November 09, 2000The overnight rating on NBC's Breeders' Cup Preview climbs 25% higher compared with last year's preview.
Monday, October 16, 2000Saturday's "Breeders' Cup Preview" from Belmont Park will be televised live on the NBC network from 4:30-6:00 p.m. ET.
Wednesday, October 11, 2000By Ray Paulick -- In the Thoroughbred world's version of the hit television show "Survivor," my money would not have been on Jim Wilburn, the impresario for racing on ESPN and ESPN2, to make it past the first couple of meetings of the tribal council. But popularity and performance are two distinct variables.
Tuesday, August 29, 2000In an effort to maximize television coverage of the Triple Crown series, a new post time of 6:04 p.m. (EDT) has been established for the Kentucky Derby, Preakness, and Belmont Stakes, beginning in 2001.
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