Blogging and other Web-related topics were given some of the highest priority during the Sept. 22 sessions of the well-attended National Thoroughbred Racing Association Marketing Summit at Las Vegas' Red Rock Casino, Resort & Spa.
The National Thoroughbred Racing Association's Marketing Summit, to be held Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas, will feature a special 90-minute session on Sept. 22 called "Reaching a New Generation".
The National Thoroughbred Racing Association announced July 10 it will host a Marketing Summit from Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas.
The National Thoroughbred Racing Association has announced it is now accepting registrations for its 2005 annual meeting and marketing summit, which will take place Oct. 10-12 at The Marriott Griffin Gate in Lexington, Ky.
Horse racing might be better served by shifting its focus from advertising to public relations to better develop a product consumers will want, a marketing strategy specialist said during the National Thoroughbred Racing Association Annual Meeting and Marketing Summit in Las Vegas.
Horse racing continues to gain ground in popularity and measures up very well compared with other major league sports, according to the latest information from the ESPN Sports Poll.
The National Thoroughbred Racing Association and Breeders' Cup are well under way in mapping out a long-range strategy that apparently will bring changes in programs and goals as they seek a larger share of the entertainment, sports, and gambling marketplaces.
Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, will be the keynote speaker at the National Thoroughbred Racing Association Annual Meeting and Marketing Summit Sept. 26-28 at The Mirage casino in Las Vegas.
Gary Ross, director and screenwriter of the motion picture "Seabiscuit," will be the keynote speaker at the National Thoroughbred Racing Association (NTRA) annual meeting, which will be held September 21-23 in Las Vegas.
The National Thoroughbred Racing Association will seek three-year television rights agreements with member racetracks to assist in national coverage of horse racing, and also struck a deal with Guinness beer.
The National Thoroughbred Racing Association (NTRA) announced it will hold its annual meeting and marketing summit Sept. 29-Oct. 1 at The Mirage in Las Vegas. For the first time, the annual meeting will be held in Las Vegas and in conjunction with the marketing summit, which in previous years was held in early spring.
The National Thoroughbred Racing Association has formed a "working group" to develop a coordinated industry response for the one-year anniversary of the Sept. 11 terrorist attacks on the United States.
The National Thoroughbred Racing Association will have another music-based advertising campaign beginning April 1, with an increased emphasis on marketing the sport to women.
NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.
- By Tom LaMarra
The vice president of marketing for SportsLine.com has some advice for the Thoroughbred industry: The Internet and other electronic communications reach your target audience, so use them to your advantage.
The $1-million Mystery Mutuel Voucher, one of the National Thoroughbred Racing Association's most successful promotions of 2000, will be offered twice this year, it was announced on Tuesday during the NTRA's Marketing Summit in Las Vegas, Nev. The first promotion will be July 28, with the second giveaway scheduled in late fall on a date to be announced.
National Thoroughbred Racing Association commissioner Tim Smith, who took the position in April 1998, said there's still a lot of work to be done. And he plans to stick around to do it. Though his first three years are up this April, Smith's contract automatically provides for a one-year extension with a year's advance notice. Because no action was taken last year, Smith's contract is now good through 2002. If the same thing happens this April, it will be good through 2003.
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