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From Vegas: Marketing Summit Wrap-Up

From Vegas: Marketing Summit Wrap-Up

Blogging and other Web-related topics were given some of the highest priority during the Sept. 22 sessions of the well-attended National Thoroughbred Racing Association Marketing Summit at Las Vegas' Red Rock Casino, Resort & Spa.

Marketing Summit to Focus on New Fans

The National Thoroughbred Racing Association's Marketing Summit, to be held Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas, will feature a special 90-minute session on Sept. 22 called "Reaching a New Generation".

NTRA to Host Marketing Summit

  • News

The National Thoroughbred Racing Association announced July 10 it will host a Marketing Summit from Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas.

Marketing Guru: Racing Not Keeping Up With the Joneses

Horse racing might be better served by shifting its focus from advertising to public relations to better develop a product consumers will want, a marketing strategy specialist said during the National Thoroughbred Racing Association Annual Meeting and Marketing Summit in Las Vegas.

Marketing Strategist Keynote Speaker at 'Summit'

  • News

Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, will be the keynote speaker at the National Thoroughbred Racing Association Annual Meeting and Marketing Summit Sept. 26-28 at The Mirage casino in Las Vegas.

Gary Ross Tapped to Address NTRA Annual Meeting

  • News

Gary Ross, director and screenwriter of the motion picture "Seabiscuit," will be the keynote speaker at the National Thoroughbred Racing Association (NTRA) annual meeting, which will be held September 21-23 in Las Vegas.

NTRA: Longer TV Rights Deal, New Sponsor

The National Thoroughbred Racing Association will seek three-year television rights agreements with member racetracks to assist in national coverage of horse racing, and also struck a deal with Guinness beer.

NTRA Annual Meeting/Marketing Summit Set for Sept 29-Oct. 1

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The National Thoroughbred Racing Association (NTRA) announced it will hold its annual meeting and marketing summit Sept. 29-Oct. 1 at The Mirage in Las Vegas. For the first time, the annual meeting will be held in Las Vegas and in conjunction with the marketing summit, which in previous years was held in early spring.

Marketing Chief: Plug in to Internet, E-Mail

The vice president of marketing for SportsLine.com has some advice for the Thoroughbred industry: The Internet and other electronic communications reach your target audience, so use them to your advantage.

NTRA's $1-Million Mystery Mutuel Promotion to Expand

The $1-million Mystery Mutuel Voucher, one of the National Thoroughbred Racing Association's most successful promotions of 2000, will be offered twice this year, it was announced on Tuesday during the NTRA's Marketing Summit in Las Vegas, Nev. The first promotion will be July 28, with the second giveaway scheduled in late fall on a date to be announced.

Smith: Still Much Work to be Done at NTRA

National Thoroughbred Racing Association commissioner Tim Smith, who took the position in April 1998, said there's still a lot of work to be done. And he plans to stick around to do it. Though his first three years are up this April, Smith's contract automatically provides for a one-year extension with a year's advance notice. Because no action was taken last year, Smith's contract is now good through 2002. If the same thing happens this April, it will be good through 2003.

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