The diversification of racetrack and gaming company Churchill Downs Inc. not only has improved the company's bottom line, it also has provided some expertise from one segment to another.
The University of Arizona Racetrack Industry Program's Global Symposium on Racing started in a big way when it asked five panelists to offer 45 ideas in 45 minutes on improving racing and the marketing of the sport.
Video replays and PowerPoint presentations from the inaugural Pan American Conference, held June 3 to June 6, in New York City are now available at panamnyc2015.com under the heading of Resources.
New York City-based sports and entertainment marketing Leverage Agency has been selected as the exclusive marketing, sponsorship, and product licensing agency for Triple Crown contender American Pharoah.
One day after Golden Gate Fields threatened closure during a California Horse Racing Board session to modify California racing dates, the Bay Area track's future was again the top subject April 16.
Drew Sheinman has left his post with the Breeders' Cup as senior vice president and chief marketing and revenue officer to pursue other business interests, Breeders' Cup announced Jan. 9.
"Time to Ride," an effort to expose 100,000 new people to horses over a 100-day period, has been launched.
A study on former racehorses transitioned to second careers indicates a large percentage of them are acquired from their owners, not auctions.
Breeders' Cup was approved Sept. 19 to card a $150,000 stakes for Arabians on the first day of its World Championships, but not before the CHRB grilled the organization on its plan to shift all or part of the money to purses.
To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves. read blog
Drew Sheinman has been named to the position of senior vice president and chief marketing officer at Breeders' Cup Ltd.
The focus of this year's American Horse Council National Issues Forum will be "A Healthy Horse, A Healthy Industry," officials recently announced.
America's Best Racing will launch a national bus tour next year in an effort to heighten interest in Thoroughbred racing's biggest days.
At Churchill Downs, Edwards will oversee the development and implementation of marketing, branding, and social media strategies for Churchill Downs' live racing meets.
The Jockey Club intends to continue with its efforts to market Thoroughbred racing and develop new patrons, but the organization's leader said Aug. 12 those efforts must go hand in hand with medication and penalty reforms.
Officials enlisted a local design agency to re-brand Portland Meadows, which will embark on summer racing July 15.
Canterbury Park Holding Corp. and the Shakopee Mdewakanton Sioux Community struck a 10-year "cooperative marketing agreement" by which the tribe will funnel $75 million in purses to the Minnesota racetrack.
The Breeders' Cup on May 29 unveiled its new brand campaign, The Best is Yet to Come, set to launch across all Breeders' Cup marketing platforms.
Breeders' Cup marketing will have new look in the lead up to the 2012 World Championships at Santa Anita Park.
The United States Trotting Association has formed a committee to examine a proposal to use a small percentage of gaming revenue to support marketing and enhanced equine drug testing, but stopped short of endorsing the plan.
Several of the younger racetrack executives in the United States and overseas believe horse racing isn't going away any time soon--if the industry can adapt.
Racing on television will be the focus of the closing session during the Oct. 5 closing session of the 19th Annual Simulcast Conference in Scottsdale, Ariz.
Just study what advertising has done for basketball, football, baseball, and, yes, professional wrestling Read Blog
Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money. Read Blog
The consequences of ignoring a national marketing initiative won't be pretty. Read Blog
Churchill Downs Inc. for the first time has hired a marketing and communications company to promote the Kentucky Derby (gr. I) and Kentucky Oaks (gr. I), it was announced Dec. 16.
- By Esther Marr
After a three-year hiatus, the National Thoroughbred Racing Association's Marketing Summit was brought to the forefront of a growing list of necessary steps toward creating a better industry. The three day conference, held Sept. 21-23 at the Red Rock Casino, Resort & Spa in Las Vegas, covered a variety of topics, from reaching new generations of fans, to discussing updates on several NTRA programs and initiatives.
British marketing of bloodstock will step up a gear to try and challenge the Irish and French dominance in this area. The Thoroughbred Breeders' Association (TBA), which represents the interests of breeders in the United Kingdom, has shifted resources to focus more on the promotion and marketing of the British bloodstock.
The National Thoroughbred Racing Association announced July 10 it will host a Marketing Summit from Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas.
A recent agreement with IEAH Stables and jockey Kent Desormeaux has UPS serving as the exclusive marketing partner for Kentucky Derby Presented by Yum! Brands (gr. I) winner Big Brown, the delivery company announced in a May 9 press release.
Because lack of growth appears to be one of the many issues plaguing the horse industry, the Kentucky International Equine Summit in Lexington hosted an April 28 seminar to tackle the topic and seek solutions.
The first two-day World Championships has created opportunities and challenges for Breeders' Cup and first-time host Monmouth Park.
Peter Land, former global managing director of the international public relations firm Edelman, has been named chief marketing officer of Breeders' Cup, officials announced Oct. 1.
Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.
Arlington Park president Roy Arnold announced April 9 that Ken Kiehn has been named as vice president of sales, marketing and guest services for the Illinois track.
The head of a new Maryland panel designed to better market horse racing said he expects the state legislature to reach consensus on slot-machine legislation next year.
The University of Arizona Race Track Industry Program has announced its agenda for the 2006 Symposium on Racing & Gaming to be held Dec. 4-7 at the Westin La Paloma Resort in Tucson.
Youbet.com and Harrah's Louisiana Downs have joined forces on a multi-year program that will make the online wagering company the official wagering provider for the Bossier City, La., racetrack.
Jim Cullen, president of Cullen Bloodstock in Lexington, has been hired as director of marketing for Adena Springs Farm.
Tampa Bay Downs announced Monday that Margo Flynn has been promoted to vice president of marketing and publicity and Greg Gelyon has been named vice president of finance.
Jennifer Ray has been appointed director of marketing at Ellis Park. Ray, who held the same position at Louisiana Downs for the past 17 years, replaces Bob Cunningham, who recently resigned due to relocation.
The National Thoroughbred Racing Association and Breeders' Cup are well under way in mapping out a long-range strategy that apparently will bring changes in programs and goals as they seek a larger share of the entertainment, sports, and gambling marketplaces.
Michael Gilligan has been hired as the new vice president of marketing and sales for Santa Anita Park, parent company Magna Entertainment Corp. announced Sept. 7.
The fall meet at Churchill Downs may not begin until Oct. 26, but track officials having been wooing prospective occupants for the recently completed fifth- and sixth-floors of the new Jockey Club suites, which officially opened Sept. 8.
Four agriculture officials from Russia toured horse farms, racetracks, and veterinary clinics the week of Oct. 18 at the invitation of the Kentucky Department of Agriculture.
Youbet.com has hired Gary Sproule, a former Disney executive, as its chief financial officer. The California online racing and wagering company also announced a marketing agreement with California fairs.
Youbet.com notched its second leg of the Triple Crown Monday when it signed a two-year marketing and content agreement with the Maryland Jockey Club.
- By Ray Paulick
By Ray Paulick -- Good news and bad news came out of consumer research made public during the National Thoroughbred Racing Association's fourth annual Marketing Summit recently.
- By Ray Paulick
The National Thoroughbred Racing Association will have another music-based advertising campaign beginning April 1, with an increased emphasis on marketing the sport to women.
- By Ray Paulick
NTRA commissioner Tim Smith said horse racing's national office will narrow its focus as it enters the initial stages of "phase two," which has new strategic goals.
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