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Horse Racing Needs A New Box

Horse Racing Needs A New Box

To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves. read blog

NTRA: Reaching a New Generation

NTRA: Reaching a New Generation

After a three-year hiatus, the National Thoroughbred Racing Association's Marketing Summit was brought to the forefront of a growing list of necessary steps toward creating a better industry. The three day conference, held Sept. 21-23 at the Red Rock Casino, Resort & Spa in Las Vegas, covered a variety of topics, from reaching new generations of fans, to discussing updates on several NTRA programs and initiatives.

British Bloodstock Marketing to Increase

British marketing of bloodstock will step up a gear to try and challenge the Irish and French dominance in this area. The Thoroughbred Breeders' Association (TBA), which represents the interests of breeders in the United Kingdom, has shifted resources to focus more on the promotion and marketing of the British bloodstock.

NTRA to Host Marketing Summit

The National Thoroughbred Racing Association announced July 10 it will host a Marketing Summit from Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas.

Marketing, Slots Getting Push in Maryland

The head of a new Maryland panel designed to better market horse racing said he expects the state legislature to reach consensus on slot-machine legislation next year.

Youbet.com, Louisiana Downs Have Marketing Agreement

Youbet.com and Harrah's Louisiana Downs have joined forces on a multi-year program that will make the online wagering company the official wagering provider for the Bossier City, La., racetrack.

Tampa Bay Management Duo Promoted

Tampa Bay Downs announced Monday that Margo Flynn has been promoted to vice president of marketing and publicity and Greg Gelyon has been named vice president of finance.

Ray Joins Ellis Park as Marketing Director

Jennifer Ray has been appointed director of marketing at Ellis Park. Ray, who held the same position at Louisiana Downs for the past 17 years, replaces Bob Cunningham, who recently resigned due to relocation.

Santa Anita Park Gets New Marketing Executive

Michael Gilligan has been hired as the new vice president of marketing and sales for Santa Anita Park, parent company Magna Entertainment Corp. announced Sept. 7.

Another Churchill Project: Marketing the New Suites

The fall meet at Churchill Downs may not begin until Oct. 26, but track officials having been wooing prospective occupants for the recently completed fifth- and sixth-floors of the new Jockey Club suites, which officially opened Sept. 8.

Youbet.com Hires Exec Away from Disney

Youbet.com has hired Gary Sproule, a former Disney executive, as its chief financial officer. The California online racing and wagering company also announced a marketing agreement with California fairs.

Hitting the Target

Hitting the Target

By Ray Paulick -- Good news and bad news came out of consumer research made public during the National Thoroughbred Racing Association's fourth annual Marketing Summit recently.

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