Monster Energy has entered into a sponsorship arrangement with Zayat Stables' American Pharoah as the Pioneer of the Nile colt seeks to become the first Triple Crown winner since Affirmed in 1978.
New York City-based sports and entertainment marketing Leverage Agency has been selected as the exclusive marketing, sponsorship, and product licensing agency for Triple Crown contender American Pharoah.
America's Best Racing will launch a national bus tour next year in an effort to heighten interest in Thoroughbred racing's biggest days.
Most Popular Stories
- Runhappy Gets Back to Work at Keeneland
- Full Travers Field Awaits Exaggerator
- Flintshire Looking Strong for Sword Dancer
- OBS Numbers Plummet During Open Session
- Mohaymen Cuts Back to Sprint in King's Bishop
- California Chrome Superior in Pacific Classic
- Quality Five-Horse Field for Personal Ensign
- Ballerina Stakes Has Stage Full of Talent
- CHRB Member Calls for Trainer 'Profiling'
- Trainer Brown Captures 1,000th Win