Monster Energy has entered into a sponsorship arrangement with Zayat Stables' American Pharoah as the Pioneer of the Nile colt seeks to become the first Triple Crown winner since Affirmed in 1978.
New York City-based sports and entertainment marketing Leverage Agency has been selected as the exclusive marketing, sponsorship, and product licensing agency for Triple Crown contender American Pharoah.
America's Best Racing will launch a national bus tour next year in an effort to heighten interest in Thoroughbred racing's biggest days.
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