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Horse racing might be better served by shifting its focus from advertising to public relations to better develop a product consumers will want, a marketing strategy specialist said during the National Thoroughbred Racing Association Annual Meeting and Marketing Summit in Las Vegas.
Tuesday, September 28, 2004Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, will be the keynote speaker at the National Thoroughbred Racing Association Annual Meeting and Marketing Summit Sept. 26-28 at The Mirage casino in Las Vegas.
Thursday, September 09, 2004+10000000)+'&millis='+new Date().getTime()+'&zid=473&keywords=laura-ries&referrer='+encodeURIComponent(document.location)+')
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