United Parcel Service's sponsorship of Big Brown's bid for the Triple Crown produced more than $6 million in overall exposure value, according to the Michigan-based sponsorship research company Joyce Julius & Associates.
Tuesday, June 10, 2008Jockey advertisements worn during the Preakness Stakes (gr. I) telecast on NBC received little "exposure time," a sports marketing firm's analysis has concluded.
Tuesday, May 18, 2004
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