The National Thoroughbred Racing Association has announced that agriculture equipment manufacturer John Deere has renewed its sales and marketing partnership with the NTRA for an additional two years.
Mark Johnson, longtime manager of national sales for John Deere's agricultural division and an important figure to the Thoroughbred industry, died Oct. 3 after a lengthy battle with lung cancer.
NTRA Advantage partner John Deere will help recognize the outstanding breeder in New York state by offering the winner John Deere equipment.
John Deere will launch the John Deere Award, a competition among breeders of horses participating in the Breeders' Cup Challenge series and World Championships.
The National Thoroughbred Racing Association announced Feb. 17 that John Deere, the world's largest manufacturer of agricultural equipment, has renewed its sales and marketing partnership with the NTRA.
The National Thoroughbred Racing Association May 12 announced that its NTRA Advantage group purchasing program recorded first-quarter sales of $16,197,000 this year, a 114% increase over first-quarter sales in 2009.
The National Thoroughbred Racing Association has announced that Hallway Feeds has renewed its sponsorship agreement with the NTRA. Under the terms of the agreement, Hallway Feeds will continue as the Official Feed Supplier to the NTRA through 2011 and will offer the equine industry preferred pricing on its products through the NTRA Advantage program.
As part of a new sponsorship strategy, the Breeders' Cup, announced July 21 it has formed three distinct tiers of marketing partners and developed expanded benefits for those partners.
NTRA Advantage and John Deere will sponsor the first annual all breed charity horse show to benefit the Kentucky Equine Humane Center. The show will be held March 29 at Shelbyville Fairgrounds near Shelbyville, Ky.
Top three finishers earn an automatic berth in the championship in Las Vegas next year.
Breeders' Cup officials are in talks with John Deere, which gained entitlement rights to the Breeders' Cup Turf Division in 2001, to continue its sponsorship.
Transduction Gold will face his stiffest competition ever in the John Deere Breeders' Cup Turf (gr. IT).
- By Claire Novak
In his last victory, the Aug. 11 Sword Dancer (gr. IT) at Saratoga, Grand Couturier hardly got the respect he deserved. That may change Oct. 27 in the John Deere Breeders' Cup Turf (gr. IT).
The National Thoroughbred Racing Association announced Oct. 26 that a John Deere X304 riding mower tractor with a retail value of $3,499 will be given away at the November 4 Breeders' Cup World Championships at Churchill Downs.
- By Tom LaMarra
NTRA Purchasing officially opened its new office in Lexington May 11, a move officials said is a sign of growth for not only the National Thoroughbred Racing Association but the racing and breeding industry at large.
John Deere, title sponsor of the $2 million John Deere Breeders' Cup Turf (gr. IT) and the John Deere Turf Division of the Breeders' Cup World Thoroughbred Championships, will be the presenting sponsor of the Hollywood Turf Festival Nov. 28-30.
Hollywood Park's Turf Festival, presented this year by John Deere, a three-day series of six graded grass stakes worth $1.85 million, gets underway on Friday with a pair of grade III events on the grass, the $150,000 Hollywood Turf Express and $100,000 Miesque.
John Deere, title sponsor of the $2 million John Deere Breeders' Cup Turf (gr. IT) and the John Deere Turf Division of the Breeders' Cup World Thoroughbred Championships, will be the presenting sponsor of the Hollywood Turf Festival, to be held Nov. 28-30 at Hollywood Park in Inglewood, Calif. John Deere will also be the presenting sponsor for the grade I, $600,000 Hollywood Derby, to be run Sunday, Nov. 30.
- By Ray Paulick
By Ray Paulick -- All things being equal, it's better to support a company that is putting money into racing.
- By Tom LaMarra
For the National Thoroughbred Racing Association and the racing industry, the phrase "strength in numbers" can apply to sponsors, the wagering public, legislative clout, and even movie theaters.
Invitations were extended Monday, Nov. 25, to the connections of the 84 ranked horses in the NTRA Great State Challenge. The NTRA Great State Challenge, presented by John Deere and Fed Ex and to be held at Sam Houston Race Park on Dec. 7, is comprised of six races, each worth $275,000 and boasting full fields representing some of the finest state-bred runners in America.
John Deere's role in New York Showcase Day this Saturday will include sponsorship of one of the day's richest races, the Mohawk Handicap.
The National Thoroughbred Racing Association (NTRA), John Deere, and John Deere Credit (JDC), announced Wednesday low-rate financing as well as lease offers are now available on John Deere tractors. The JDC offer is in addition to the special discounted prices on John Deere tractors offered to NTRA members. These financing options are available to current-year supporters who have directly contributed at least $1,000 to the NTRA, subject to John Deere Credit approval.
The National Thoroughbred Racing Association is expected this week to fully acquire EquiSource, a corporation that managed group purchasing for the association. Once the deal is closed, a new organization called NTRA Purchasing will be formed.
The National Thoroughbred Racing Association and Breeders' Cup Limited have announced that John Deere will have entitlement rights to the $2 million Breeders' Cup Turf, its was announced Friday. The Turf is one of eight races that comprise the $13 million Breeders' Cup World Thoroughbred Championships. John Deere, the NTRA's official supplier of farm equipment, was the presenting sponsor of the 2001 edition of the Breeders' Cup Turf.
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