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BloodHorse.com Articles for "Jockey Advertising"

Accord Struck in Jockey Advertising Dispute

Kentucky Commission, Jockeys' Guild Reach Agreement on Advertising Dispute.

 Monday, October 25, 2010
Guild Seeks to Block Vest, Ad Regulation

Guild Seeks to Block Vest, Ad Regulation

The Jockeys' Guild has filed legal documents seeking a temporary restraining order to prevent the state's racing regulatory body from enforcing a new regulation on safety vests and jockey sponsorship.

 Wednesday, October 20, 2010

KY Commission Approves Jockey Ad Regulations

The Kentucky Horse Racing Commission has unanimously approved new regulations on jockey advertising, requiring that any agreements between riders, owners, and sponsors, file those documents with the regulatory body.

 Tuesday, June 08, 2010

KHRC Panel Puts Finishing Touches on Ad Regs

A proposal that would put in place stiffer regulations relating to jockey sponsorship has been adopted by the Kentucky Horse Racing Commission's rules committee.

 Thursday, June 03, 2010
Guild, TOBA Still Working on Jockey Ads

Guild, TOBA Still Working on Jockey Ads

Although the first Triple Crown race is still six months away, negotiations continue to try to reach agreement on how to handle revenue from advertising on apparel worn by jockeys in the three races.

 Wednesday, December 02, 2009

Offshore Casino Buys Right to Advertise on Valenzuela's Clothing

Jockey Patrick Valenzuela, who offered advertising on his jockey pants legs and his collar for sale on the auction Web site eBay, received one winning bid for $15,000 from an offshore casino and will begin wearing the ads during Wednesday's card at Santa Anita.

 Tuesday, March 29, 2005

Indiana Panel OKs Guild Patch, Racing Dates

Jockeys in Indiana have been granted permission by the Indiana Horse Racing Commission to display the Jockeys' Guild patch on their riding pants, but corporate advertising won't be permitted.

 Tuesday, September 21, 2004

Jockey Ads Receive Little Exposure in Preakness

Jockey advertisements worn during the Preakness Stakes (gr. I) telecast on NBC received little "exposure time," a sports marketing firm's analysis has concluded.

 Tuesday, May 18, 2004

Jockeys Threaten to Boycott Kentucky Derby

Jockeys John Velazquez and Jose Santos said Wednesday they might not ride in the Kentucky Derby if a federal judge bars them from wearing ads during the race.

 Thursday, April 29, 2004

Decision on Allowing Jockey Ads in Derby Pushed to Wednesday

After hearing final arguments Tuesday morning, a federal judge said he will rule on whether to allow jockey advertising in this year's Kentucky Derby (gr. I) Wednesday morning.

 Tuesday, April 27, 2004

Hearing Set on Whether to Allow Jockey Ads in Derby

A federal judge is expected to rule this week on whether jockeys competing in this year's Kentucky Derby (gr. I) would be allowed to wear corporate advertising on their pants.

 Monday, April 26, 2004

Jockey Advertisements Could be Added to Breeders' Cup

Jockey advertising may still become a reality at this year's Breeders' Cup World Thoroughbred Championships through a pilot program being developed by the National Thoroughbred Racing Association and Breeders' Cup Ltd.

 Tuesday, August 19, 2003

Churchill Stewards Fine Jockeys For Wearing Guild Patch in Derby

Racing stewards at Churchill Downs have levied a $500 fine against 14 jockeys who wore a patch depicting the Jockeys' Guild logo on their pants in the May 3 Kentucky Derby (gr. I).

 Friday, May 16, 2003

Calif. Company Packages Jockeys to Attract Advertisers

A former NFL player turned sports marketing agent is hoping to make jockey advertising in California lucrative through collective bargaining.

 Wednesday, January 23, 2002

California to Permit Jockey Advertising

The California Horse Racing Board gave initial approval Thursday to advertising on jockey attire, owners' silks, and racetrack saddle cloths. The program would be evaluated after one year.

 Friday, July 20, 2001

CHRB Adopts Plan for Silks, Saddlecloth Ads

The California Horse Racing Board approved a plan allowing jockeys and horses to ride with advertising on their silks and saddlecloths.

 Monday, September 25, 2000