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Breeders' Cup Sues JMG Over Jockey Advertising

Breeders' Cup Limited filed a complaint in Los Angeles County Superior Court Oct. 3 seeking to restrain Jockeys International Management Group (JMG) from entering agreements for the display of advertising on jockeys apparel for the Breeders' Cup World Thoroughbred Championship races on Oct. 25 at Santa Anita.

Jockey Ads Barred in Breeders' Cup; Concerns Continue

The California Horse Racing Board's decision earlier this year to suspend the rule that would allow jockey advertising for this year's Breeders' Cup World Thoroughbred Championships at Santa Anita Park was described as "bush league" June 17 by the founder of Jockeys Management Group.

Report: Visa Calls Jockey Advertising 'Ambush'

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Officials for Visa, the title-sponsor of the Triple Crown, are angry about the advertising worn during the Belmont Stakes program by three jockeys, including Jerry Bailey, who won the final leg of the Triple Crown aboard Empire Maker.

JMG Gaining Foothold on Jockey Advertising

Southern California-based Jockeys Management Group was off and running Belmont Stakes day as three of the agency's stable of jockeys -- Jerry Bailey, Jose Santos, and Gary Stevens--wore advertising on their uniforms for the entire program.

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