Prominent sports agent and attorney Leigh Steinberg has joined forces with Southern California-based marketing company Jockeys Management Group in trying to acquire advertising and sponsorship deals for jockeys.
A California judge has issued a temporary restraining order and preliminary injunction precluding Jockeys International Management Group from continuing with plans to allow jockeys it represents wear advertising at this year's the Breeders' Cup World Thoroughbred Championship races on Oct. 25 at Santa Anita.
Breeders' Cup Limited filed a complaint in Los Angeles County Superior Court Oct. 3 seeking to restrain Jockeys International Management Group (JMG) from entering agreements for the display of advertising on jockeys apparel for the Breeders' Cup World Thoroughbred Championship races on Oct. 25 at Santa Anita.
Jockey advertising may still become a reality at this year's Breeders' Cup World Thoroughbred Championships through a pilot program being developed by the National Thoroughbred Racing Association and Breeders' Cup Ltd.
The California Horse Racing Board's decision earlier this year to suspend the rule that would allow jockey advertising for this year's Breeders' Cup World Thoroughbred Championships at Santa Anita Park was described as "bush league" June 17 by the founder of Jockeys Management Group.
Officials for Visa, the title-sponsor of the Triple Crown, are angry about the advertising worn during the Belmont Stakes program by three jockeys, including Jerry Bailey, who won the final leg of the Triple Crown aboard Empire Maker.
Southern California-based Jockeys Management Group was off and running Belmont Stakes day as three of the agency's stable of jockeys -- Jerry Bailey, Jose Santos, and Gary Stevens--wore advertising on their uniforms for the entire program.
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