Ben Cowgill has been named vice president of Bell Group, a Versailles, Ky., advertising agency specializing in the Thoroughbred industry.
Having moved its sponsorship sales initiatives in house, the National Thoroughbred Racing Association is no longer using Host Communications of Lexington as its official agency. The one-year agreement, which was sealed in late 2000, ended earlier this year and wasn't renewed.
Jim Host of Host Communications called the Breeders' Cup championship "the biggest day in sports," and the Thoroughbred industry hopes to capitalize on it with the new "World Thoroughbred Championships" unveiled Tuesday afternoon.
The Breeders' Cup is still the Breeders' Cup. But it will fall under a new brand name -- the World Thoroughbred Championships -- in an attempt to increase consumer awareness of racing's divisions and its championship day each fall.
The National Thoroughbred Racing Association announced Wedcnesday the appointment of Host Communications as the NTRA's sponsorship sales agency. A full-time NTRA account executive will be named by Host Communications to head up its national sales efforts and will be based in Lexington, Ky. The NTRA in-house team will be led by Bryan Pettigrew, who has been promoted from Special Assistant to the Commissioner to Vice President-Sponsorships, effective immediately.
Most Popular Stories
- Weanling Daughter of Champion Zenyatta Dies
- Longform: Long Live the Queen
- For Joe Rocco Jr., It's All About the Horse
- Aktabantay Knocked Out of BC Juvenile Turf
- Sire Tapit Closing in on Record Season
- Santa Anita Confident in New Dirt Surface
- Asmussen Aims to Make Untapable Feel at Home
- Northern Cal Trainers On Cup's Center Stage
- Top Decile Under Radar for Juvenile Fillies
- TimeformUS Breeders' Cup Preview: Distaff