Ben Cowgill has been named vice president of Bell Group, a Versailles, Ky., advertising agency specializing in the Thoroughbred industry.
- By Tom LaMarra
Having moved its sponsorship sales initiatives in house, the National Thoroughbred Racing Association is no longer using Host Communications of Lexington as its official agency. The one-year agreement, which was sealed in late 2000, ended earlier this year and wasn't renewed.
Jim Host of Host Communications called the Breeders' Cup championship "the biggest day in sports," and the Thoroughbred industry hopes to capitalize on it with the new "World Thoroughbred Championships" unveiled Tuesday afternoon.
The Breeders' Cup is still the Breeders' Cup. But it will fall under a new brand name -- the World Thoroughbred Championships -- in an attempt to increase consumer awareness of racing's divisions and its championship day each fall.
The National Thoroughbred Racing Association announced Wedcnesday the appointment of Host Communications as the NTRA's sponsorship sales agency. A full-time NTRA account executive will be named by Host Communications to head up its national sales efforts and will be based in Lexington, Ky. The NTRA in-house team will be led by Bryan Pettigrew, who has been promoted from Special Assistant to the Commissioner to Vice President-Sponsorships, effective immediately.
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