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BloodHorse.com Articles for "Fred Pope"

Time to Change the Structure, by Fred Pope

Time to Change the Structure, by Fred Pope

Marketing executive Fred Pope discusses how transforming Thoroughbred racing into a talent-centric sport will create a platform for growth.

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 Sunday, September 11, 2011
Pope: Reward Horses Generating Handle

Pope: Reward Horses Generating Handle

Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money.

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 Thursday, February 03, 2011
The Rise of Bet Takers in North America

The Rise of Bet Takers in North America

Fred Pope discusses the rise of bet takers, which pull more money from purses than slots push in.

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 Wednesday, July 07, 2010
The Pope Whitepaper

The Pope Whitepaper

Fred Pope says International racing is waiting on North America.

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 Thursday, April 01, 2010

IHA Blamed for Flawed Revenue Model

The Interstate Horseracing Act of 1978 is a double-edge sword. And the debate over whether it should be amended continues.

 Friday, December 12, 2008