BloodHorse.com | Horse Racing News

What's Going On Here - Looking Like We Care

If racetracks look like they don't care, why should the new fan?

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What's Going On Here: Recasting the Eclipse

The goal is to make the event more exciting and accessible to fans.

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Blog: Money for Nothing - by Eric Mitchell

It will now cost $50 for the privilege of being denied Derby tickets.

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Blog: Protecting the Brand - by Eric Mitchell

Having horses running on drugs is not sitting well with our fans

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Zenyatta's Keeneland Appearance

Zenyatta arrived to greet 1,000+ fans at Keeneland December 6, 2010. Video Courtesy of Keeneland.

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Hangin' With Haskin: I lied

Well, now that her farewell appearances at Hollywood and Keeneland have come and gone, I have discovered the Zenyatta reservoir is a lot deeper than I thought.

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Saratoga Diary: Betting Your Birthday

Speed was the key for handicappers, but fans have their own ways of picking winners.

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Commentary: Broad Cast

By Dan Liebman - During dinner with colleagues the night of Dec. 29, a member of the party returned to the table and mentioned how the New York Giants were leading the New England Patriots in the fourth quarter. A television in an adjacent room was showing the game on CBS.

Simple Math

By Robert McNair -- Racing used to be a major sport in the 1930s along with baseball and college football, but has since become a minor one. This concerns me, and I'd like to see the sport regain its popularity.

Wake Up

By Paul Deblinger -- The biggest disconnect in racing is the failure of the NTRA and the tracks to do anything for regular customers, or to identify new sources of customers.

Girl Talk

By Nan Mooney -- Marketing a sport to women takes more than just hanging out a "Ladies Welcome" sign. It requires creativity, and some shared wisdom.

Star Search

By John W. Russell -- Question: What sport advertises its product by focusing on frantic fans rather than prominent players? You've got it: Thoroughbred racing.

Let's Get Risky

By Nan Mooney -- Change is never safe. But to attract new, young fans, it's time for the racing industry to do what jockeys, trainers, owners, and fans do every day. It's time for them to take a risk.

Seeing Eye to Eye

By Nan Mooney -- Most racetrack insiders have their own peculiar way of viewing the world. But a crucial viewpoint appears to be getting lost. Everyone on the inside is so busy looking sideways, they seem to have forgotten about all of us on the outside looking in.