Ding-dong data: Uniformity doesn't seem to be a priority for racetrack past-performance information. read blog
To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves. read blog
Social media transforms fans from spectators to participants. read blog
If racetracks look like they don't care, why should the new fan? read blog
The goal is to make the event more exciting and accessible to fans. read blog
It will now cost $50 for the privilege of being denied Derby tickets. read blog
Having horses running on drugs is not sitting well with our fans read blog
Zenyatta arrived to greet 1,000+ fans at Keeneland December 6, 2010. Video Courtesy of Keeneland. View Video
Well, now that her farewell appearances at Hollywood and Keeneland have come and gone, I have discovered the Zenyatta reservoir is a lot deeper than I thought. Read Blog
Speed was the key for handicappers, but fans have their own ways of picking winners. Read Blog
By Dan Liebman - During dinner with colleagues the night of Dec. 29, a member of the party returned to the table and mentioned how the New York Giants were leading the New England Patriots in the fourth quarter. A television in an adjacent room was showing the game on CBS.
By Robert McNair -- Racing used to be a major sport in the 1930s along with baseball and college football, but has since become a minor one. This concerns me, and I'd like to see the sport regain its popularity.
By Paul Deblinger -- The biggest disconnect in racing is the failure of the NTRA and the tracks to do anything for regular customers, or to identify new sources of customers.
By Nan Mooney -- Marketing a sport to women takes more than just hanging out a "Ladies Welcome" sign. It requires creativity, and some shared wisdom.
By John W. Russell -- Question: What sport advertises its product by focusing on frantic fans rather than prominent players? You've got it: Thoroughbred racing.
By Nan Mooney -- Change is never safe. But to attract new, young fans, it's time for the racing industry to do what jockeys, trainers, owners, and fans do every day. It's time for them to take a risk.
By Nan Mooney -- Most racetrack insiders have their own peculiar way of viewing the world. But a crucial viewpoint appears to be getting lost. Everyone on the inside is so busy looking sideways, they seem to have forgotten about all of us on the outside looking in.
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