The National Thoroughbred Racing Association (NTRA), Breeders' Cup Limited and NTRA Purchasing has announced a program linking horsemens support for the sponsorship of Dodge with increased purse money. The program, entitled Dodge Drive to the Finish Line, is intended to provide incentive to NTRA member horsemens' associations to promote and sell Dodge vehicles in return for a reimbursement in the form of increased prize money.
Wednesday, April 21, 2004The National Thoroughbred Racing Association and Breeders' Cup unveiled a promotion April 21 that offers Breeders' Cup Stakes purse enhancements tied to the sale of Dodge vehicles.
Wednesday, April 21, 2004By Ray Paulick -- Mineshaft has little to lose if he contests the Breeders' Cup Classic and doesn't win.
Wednesday, October 01, 2003By Ray Paulick -- All things being equal, it's better to support a company that is putting money into racing.
Tuesday, June 24, 2003The National Thoroughbred Racing Association and Breeders' Cup Limited announced that Dodge has become a marketing partner as well as the title and divisional sponsor of the Breeders' Cup Classic.
Monday, June 23, 2003