The National Thoroughbred Racing Association's strategic plan for 2006-10 calls for a 25% reduction in membership dues, said NTRA officials who hope to have the renewal process completed this summer.
With membership contracts set to expire at the end of 2005, the National Thoroughbred Racing Association is formulating a long-range strategy that is expected to rely on dues in some form. Meanwhile, the search for a chief executive officer won't begin until the master plan is in place.
The National Thoroughbred Racing Association and Breeders' Cup are well under way in mapping out a long-range strategy that apparently will bring changes in programs and goals as they seek a larger share of the entertainment, sports, and gambling marketplaces.
For the National Thoroughbred Racing Association and the racing industry, the phrase "strength in numbers" can apply to sponsors, the wagering public, legislative clout, and even movie theaters.
The National Thoroughbred Racing Association's 2002 advertising campaign will be visible in some markets the weekend of April 6, and in full gear by the time the Kentucky Derby rolls around May 4.
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