Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money.
Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.
Tuesday, August 14, 2007The National Thoroughbred Racing Association will shift its advertising strategy this summer to target sports fans who wager on horse racing about twice a year. To that end, it will rely heavily on ads that will appear on ESPN network channels. In addition, the Breeders' Cup championship will be "repositioned" to give it greater public awareness, NTRA commissioner Tim Smith said.
Monday, March 12, 2001