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Horse Racing Needs A New Box

Horse Racing Needs A New Box

To remain successful in a competitive marketplace, products undergo changes and re-packaging. Soaps add magic formulas. Foods reduce fat. Cars think for themselves. read blog

Suffolk Downs Launches Local Marketing Campaign

Suffolk Downs has launched a comprehensive advertising campaign, including television and radio featuring local and national celebrities, as part of a significantly increased effort to market the Thoroughbred racetrack in Boston.

NTRA to Shift Advertising Strategy

NTRA to Shift Advertising Strategy

The National Thoroughbred Racing Association will shift its advertising strategy this summer to target sports fans who wager on horse racing about twice a year. To that end, it will rely heavily on ads that will appear on ESPN network channels. In addition, the Breeders' Cup championship will be "repositioned" to give it greater public awareness, NTRA commissioner Tim Smith said.

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