The new At The Races television service in Great Britain will begin live coverage of local racing June 11, with its rival, The Horse Racing Channel, still to name a start-up date.
The Horse Racing Channel, a fledgling broadcaster of daily British racing, has received a major boost following the decision to join by the 13 tracks that make up Racecourse Holdings Trust.
Attheraces, the racing channel in Great Britain that is scheduled to go off the air March 29, said it plans to continue broadcasting United States races in the evening and would continue to negotiate with British racecourses to carry their product.
Attheraces, the dedicated racing broadcasting channel in Britain, is set to go off the air on Monday, March 29 and the prospect is that it will never return.
The record-breaking media deal agreed up in June 2001 by the majority of Great Britain's racecourses and broadcaster attheraces has collapsed.
The longest running of the two British horseracing television channels, the Racing Channel, closed Jan. 31 after more than seven years on the air.
The wagering and broadcasting company attheraces has signed an agreement with United States-based The Racing Network international to work together to enhance the acquisition, development, and production of U.S. racing on the attheraces interactive digital television channel in the United Kingdom.
Attheraces, a British joint venture that provides live horse racing and wagering services, has introduced its own telephone betting operation.
The new free British racing television channel, run by the "attheraces" consortium, will launch on time May 1 with 14 hours of broadcasting a day from 7 a.m. to 9 p.m.
Fair Grounds president Bryan Krantz has been appointed the United States representative for Attheraces, an ambitious new online wagering and interactive television wagering company in the United Kingdom.
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