Articles posted May 29, 2012

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Breeders' Cup announces 'The Best is Yet to Come' campaign

Based on the timeless pop classic of the same name, the Breeders' Cup on Tuesday unveiled its new brand campaign, "The Best is Yet to Come," set to launch across all Breeders' Cup marketing platforms. The new, world-class brand campaign includes a logo, tagline and creative executions that will be implemented across web and digital channels, as well as out-of-home, event marketing, print, television and radio.

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