NTRA Productions Signs Licensing Deal for TV Show Name
Updated: Thursday, May 16, 2002 9:01 AM
Posted: Wednesday, May 15, 2002 4:57 PM
NTRA Productions has entered into a five-year licensing agreement to use the name "Wire to Wire" in the title of a weekly horse racing television show on ESPN. Formerly known as the Racehorse Digest, the show is now called "Long John Silver's Wire to Wire."
The trademark for "Wire to Wire" is owned by Florida Equine Publications, which produces the five-day-a-week Wire to Wire Racing Digest that is circulated in the Ocala/Marion County area.
NTRA Productions contacted Florida Equine Publications about using the trademark after it had identified several new names for the show.
"We were happy to accommodate the principals involved and see it as a way to market our brand names," said Richard Hancock, executive director of the publishing company and executive vice president of the Florida Thoroughbred Breeders' and Owners' Association.
Florida Equine Publications was compensated with an expanded sponsorship package associated with the television show, which had supported for years.
Trademarks have been a hot topic lately in the Ocala area.
An article published by the Louisville Courier-Journal
on March 28 said Lexington, Ky., could face a legal challenge if it continued to bill itself as "Horse Capital of the World" because the FTBOA owns the trademark on the slogan. The city of Lexington has about 40 signs posted declaring itself the horse capital.
Hancock pursued the trademark because Ocala is one of four areas in the world that have a large concentration of horses in a small area. The other areas include Lexington, Chantilly, France, and Newmarket, England. He said he intentionally did not pursue "Thoroughbred Capital of the World" because he felt that was more appropriate to Lexington.
The horse capital trademark issue became muddied when a recent editorial by U.S. Patent and Trademark Office spokesman Richard Maulsby said the FTBOA does not have exclusive rights to "Horse Capital of the World."
The association does own the trademark "Ocala/Marion County Horse Capital of the World" along with a specific design of a horse, a globe, and the slogan, according to Maulsby. The slogan "Horse Capital of the World," however, is considered laudatory, or a general term of superiority any trade may use--such as "the best" laundry soap or "the greatest" shampoo.
Hancock said the issue is being reviewed by the FTBOA's patent attorney.
"We are more interested in protecting our marketing campaign than excluding anyone," he said. "Right now, it is a matter of the patent office making a ruling. After that, we'll see what happens. I'm leaving it up to the experts."
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