For the second year in a row City of Hope, a leading research and treatment center for cancer, diabetes, and other life-threatening diseases, is the primary non-profit beneficiary for the Breeders' Cup World Championships.
The Breeders' Cup, which holds this year's event Oct. 31-Nov. 1 at Santa Anita Park in Arcadia, Calif., made the announcement July 31.
Breeders' Cup has set a goal of raising $50,000 for City of Hope at this year's event. Racing fans will have the opportunity to contribute to City of Hope online at www.breederscup.com as well as through various promotional activities onsite: collection booths, merchandise sales, and public service announcements.
In addition, Breeders' Cup will create unique packages to be sold through an online auction outlet including VIP experiences to the World Championships, meeting with Breeders' Cup Jockeys, and other one-of-a-kind items. City of Hope will also receive 10% of ticket sales sold through www.cityofhope.org/shop-for-good when fans purchase tickets using a special promo code.
"City of Hope continues to be a vital leader in caring and servicing those in need of medical services for life-threatening diseases, said Craig Fravel, Breeders' Cup president and CEO. "We welcome them back for this year's event."
Designated as a comprehensive cancer center by the National Cancer Institute, City of Hope is recognized worldwide for its high-quality patient care and groundbreaking science. City of Hope's mission is to quickly turn research ideas into better cancer prevention strategies and cures.
"The continued support of Breeders' Cup and its fans enables City of Hope scientists to develop new treatments and conduct innovation research that helps people worldwide," said Robert Stone, City of Hope president and CEO. "Such support is critical in our effort to defeat cancer and other life-threatening diseases."
