Betfair Group on May 14 announced the appointment of Kip Levin as the new chief executive officer of its U.S. businesses comprising TVG's racing channel and advance deposit wagering company, and Betfair Casino, its U.S. online casino gambling and poker operation currently available in New Jersey.
Levin will be responsible for leading and managing all aspects of the U.S. business operations, including the development and execution of regional strategies while ensuring alignment with other Betfair Group geographic regions and global business functions.
Levin has served in various senior executive roles at Live Nation and Ticketmaster over the past 12 years, most recently as executive vice president of Ticketmaster's multi-billion dollar e-commerce business, and prior to that as senior vice president of products. Overseeing the e-commerce business, he led the strategy and day-to-day operations of Ticketmaster.com and their expansion into mobile and ticket re-sale.
Levin will report to Breon Corcoran, Betfair Group CEO, who said: "We are pleased that Kip has joined Betfair to lead our U.S. operations. His expertise in e-commerce, multi-product strategy, mobile, and large scale business operations are a great fit to Betfair's U.S. and global business strategy."
Commenting on his new role, Levin said: "I am thrilled to be joining Betfair at such an exciting time for the iGaming industry in the U.S. and across the globe. I am passionate about building great products that fundamentally enhance consumer experiences.
"With the launch of BetfairCasino.com in New Jersey, the new HD upgrades at TVG, and a record-breaking day during the Kentucky Derby, Betfair US has great momentum, and is well positioned to be a market leader. Together with the Betfair team, I'm looking forward to delivering the future of online gaming."