Widaman Takes Key Role With The Blood-Horse

Widaman Takes Key Role With The Blood-Horse
Photo: Anne M. Eberhardt
Fritz Widaman

The Blood-Horse is pleased to announce that Fritz Widaman will join The Blood-Horse as director of business development starting May 19. Widaman will be based in Kentucky and will be responsible for national and international account management.

Widaman, a native of California, has nearly 30 years of experience in the Thoroughbred industry. Prior to joining The Blood-Horse, Widaman held key positions in sales and business development with Daily Racing Form, National Thoroughbred Racing Association, and Hollywood Park. Well-versed in media and digital strategies, he has extensive experience in developing customized marketing solutions for clients and has a strong reputation for effectively managing clients' goals and expectations.

Blood-Horse Publications president and CEO Marla Bickel said, "The addition of Fritz will only further The Blood-Horse's mission to provide the level of service our clients are accustomed to. Fritz's management skills and enthusiasm will immediately enhance an already strong sales team."

"The Blood-Horse's print and digital assets are a vital and important resource for industry participants both domestically and internationally," Widaman said. "I look forward to working with the team at The Blood-Horse and the Thoroughbred Owners and Breeders Association as we strive to serve those who derive their livelihood from Thoroughbred racing while educating and attracting new participants to the sport."

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