William S. Farish's Lane's End Farm in Versailles, Ky., has named Lexington-based Cornett-IMS to assume the lead on marketing and communications for their operations effective July 22.
"We enjoyed a successful relationship with Baker Communications for many years," Farish said in a release. "They developed many great campaigns for us and we did not take making this change lightly. Our team was impressed by what Cornett could offer Lane's End in terms of depth of services and experience with Thoroughbred commerce."
"Lane's End is a leader in an industry that we love and know quite well," said Kip Cornett, president/CEO of the agency that has other Thoroughbred industry clients. "It's an honor to work with this iconic brand, the Farish family, and their team."
Joyce Fogleman, a 24-year employee of Lane's End, continues in her role as director of marketing.