Preakness Telecast Draws 9.7 Million Viewers

Preakness Telecast Draws 9.7 Million Viewers
Photo: Skip Dickstein
9.7 million viewers watched Oxbow win the Preakness on NBC.
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The Preakness Stakes (gr. I) telecast on NBC May 18 attracted 9.7 million viewers according to the network using data provided by The Nielsen Company. The national rating for the telecast from 5:50-6:39 p.m. ET registered a 5.9 and a 14 share, up 13% from 2012's 5.2/13 (8.1 million viewers). The share measures the percentage of TVs in use that were tuned to the program.

It was the highest Preakness rating since 2009, when Rachel Alexandra created excitement by running against, and defeating, males in the race. NBC reported this year's edition, won by Oxbow  , registered the fourth-highest ratings for a Preakness since 1990.

NBC's coverage of the Kentucky Derby Presented by Yum! Brands (gr. I) May 4 also showed viewership gains, with 16.2 million viewers, up from 14.8 a year ago.

The top-metered markets for this year’s Preakness included host city Baltimore (15.7/32), Louisville (15.0/27), Oklahoma City (11.2/20), Knoxville, Tenn. (11.1/20), and Ft. Myers, Fla. (10.6/20).

PREAKNESS ON NBC (2001-2013)
Year Viewers Winner
2013 9.7 million Oxbow
2012 8.1 million I’ll Have Another
2011 8.8 million Shackleford
2010 8.4 million Lookin at Lucky
2009 10.9 million Rachel Alexandra
2008 7.9 million Big Brown
2007 8.4 million Curlin
2006 10.1 million Bernardini
2005 9.3 million Afleet Alex
2004 11.6 million Smarty Jones
2003 8.6 million Funny Cide
2002 9.2 million War Emblem
2001 8.7 million Point Given

 

PREAKNESS ON ABC (1993-2000)
Year Viewers Winner
2000 5.5 million Red Bullet
1999 4.9 million Charismatic
1998 5.2 million Real Quiet
1997 6.9 million Silver Charm
1996 5.1 million Louis Quatorze
1995 4.7 million Timber Country
1994 6.5 million Tabasco Cat
1993 7.0 million Prairie Bayou

 

TOP METERED MARKETS FOR 2013 PREAKNESS STAKES (Race Portion)
1. Baltimore 15.7/32
2. Louisville 15.0/27
3. Oklahoma City 11.2/20
4. Knoxville 11.1/20
5. Ft. Myers 10.6/20
6. West Palm Beach 10.2/20
7. Cincinnati 9.1/18
8. Greensboro 9.0/17
9. Washington D.C. 8.9/21
10. Buffalo 8.6/20
11. Orlando 8.5/19
12. Columbus 8.2/18
13. Detroit 8.0/19
14. Indianapolis 7.6/17
T15. Hartford 7.5/15
T15. Tampa 7.5/15
T15. Las Vegas 7.5/15
18. Boston 7.2/18
19. Tulsa 6.9/14
20. New York 6.7/15

 

BELMONT ON NBC SPORTS, JUNE 8: In three weeks, NBC Sports Group will present 6½ hours of coverage of the Belmont Stakes from Belmont Race Track in Elmont, N.Y. Coverage begins Friday, June 7 at 4 p.m. ET and continues with the Belmont Stakes on Saturday, June 8.

Date
Time Event Network
Fri., June 7 4 p.m. Belmont Classics NBCSN
  5 p.m. Live From Belmont NBCSN
Sat., May 18 3 p.m. Belmont Saturday NBCSN
  5 p.m. Belmont Stakes NBC
  7 p.m. Belmont Post-Race Show NBCSN

 

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