InCompass Solutions Inc., a wholly owned subsidiary of The Jockey Club, has purchased the customer relationship management software of Minneapolis-based Redfish Studio.
Owned and founded by Matt Scalzo, Redfish Studio has been providing CRM services to racetracks since 199. Its current customers include Betfair Hollywood Park, Canterbury Park, Del Mar, Fairplex Park, Hawthorne Race Course, Keeneland, and Santa Anita Park.
Scalzo will serve as a full-time consultant, and the CRM-consulting division of InCompass will be known as InCompass360.
"Through this acquisition, racetracks will now be able to gather data that will help them better understand customers and then leverage that knowledge to tailor appropriate marketing and rewards programs," InCompass president Brad Kimbrell said in a release.
InCompass360 will enable racetrack management personnel to view customer activity with advanced deposit wagering, live wagering, attendance, ticketing, group sales, marketing, point-of-sale systems, and racing data, and its CRM software and services can be complementary to existing or planned systems at racetracks.