'Thoroughbred World' Launched on Facebook

The Jockey Club announced Aug. 16 it has launched "Thoroughbred World," an interactive game in which participants simulate horse breeding and racing.

Launch of the game is part of The Jockey Club's new initiative aimed at raising awareness of Thoroughbred racing via the latest digital and social media channels. The game is available now on Facebook, and coming to iOS in the early fall.

"Thoroughbred World provides an unmatched, authentic Thoroughbred horse training and breeding experience from building the first paddock to entering the winner's circle," The Jockey Club said in a release. "Thoroughbred World combines the best gameplay elements of a sim builder and a resource manager. Players create the ultimate beautiful racehorse in custom training facilities, improving agility, balance, stamina, and speed through a series of mini-games. Once their dream horse is prepared, players enter races against other players to win in-game currency and other items."

"For over a century The Jockey Club has worked to improve Thoroughbred racing and breeding," Jason Wilson, vice president of business development at The Jockey Club, said in the release. “Thoroughbred World is part of our evolving strategy announced last year to help promote the sport to the mass market by adapting to technological changes and reaching fans through new media. We're very excited about this new era."

Key features of the game:
--Use action points to nurture and train horses, then enter them in competitive races against other players.
--Purchase Thoroughbreds from the system and from other players using in-game and real-life currency.
--Or breed them yourself using realistic coat colors to produce beautiful and unique horses.
--Use coins and Thoroughbucks to upgrade your training center and equip horses, trainers and jockeys.
--Earn in-game currency by winning races, selling horses or contracting out breeding services.
--Play every day to earn loyalty bonuses and chances to compete in special VIP races for Thoroughbucks, coins and game items.

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