The 2012 Breeders’ Cup World Championships, which will take place Nov. 2-3 at Santa Anita Park, has partnered with Children Mending Hearts as the primary charitable beneficiary of this year’s event.
Breeders’ Cup Charities was founded in 2008 as the official outreach program of the World Championships supporting a variety of causes. This year, Breeders’ Cup has a goal of raising more than $75,000 throughout the week’s festivities for Children Mending Hearts.
Founded in 2008 by Lysa Heslov, the purpose of Children Mending Hearts is to give children the power to find and use their voices through creative expression. CMH conducts workshops in the arts in United States with local homeless children's organizations, and internationally with children in conflict zones.
Children Mending Hearts will participate in the weeklong series of events both on and off the track in a variety of ways.
They include information locations onsite at Santa Anita for the charitable organization; involvement in Breeders’ Cup special events the week leading up to the Championships; PSAs that will air during NBC’s live coverage of the event and the Breeders’ Cup Simulcast Show; special merchandise opportunities that will benefit the organization; and a Breeders’ Cup VIP package including a special celebrity experience to be auctioned off on Charity Buzz leading up to the Championships.
In addition to Children Mending Hearts, Breeders’ Cup will raise funds and awareness this year for equine-related charities it has supported since its inception in 1984.
Breeders’ Cup plans to reach its $75,000 minimum goal through online donations, auction items, merchandise programs, and private donations from Breeders’ Cup constituents.