Santa Anita Offers Mobile Wagering to Patrons
by Blood-Horse Staff
Date Posted: 12/21/2011 3:13:18 PM
Last Updated: 12/22/2011 8:58:10 PM
On-track patrons at Santa Anita Park this season will be able to bet via mobile phone wagering application, the track announced Dec. 21.
Remote wagering via Santa Anita Mobile, a state-of-the-art mobile wagering application, will be available beginning on opening day Dec. 26.
On-track fans can access the new mobile wagering site at: http://mobile.santaanita.com. The mobile application brings customer service literally to the palm of the customer’s hand. Among its features are on-track mobile wagering, streaming of live races, race replays, Cybertote (real time results, odds, will-pays, scratches, etc,) a betting calculator, and a Santa Anita events and concerts calendar.
“This is the direction we need to be going,” said Chris Quinn, Santa Anita vice president of sales and marketing. “Technology is making our sport much more accessible and this mobile wagering platform is going to provide our on-track fans with a level of convenience that we haven’t been able to offer before. This is an exciting time and we feel these types of technologies hold great promise for the growth of our sport and the enhancement of our on-track experience.”
Santa Anita mobile wagering comes with a very simple sign-up process. Patrons can visit the sign-up booth located in first floor grandstand (just west of the Thoroughbreds Center) or in FrontRunner restaurant. A one page form is required to set up your Thoroughbreds mobile wagering account.
“Currently, we are working to provide the best infrastructure to support the mobile wagering platform,” said Nina Zukin, Santa Anita director of information technology. “With the addition of numerous wireless towers and commercial access points, our customers can be assured of a convenient and secure mobile wagering experience.”
Santa Anita will dedicate self service terminals where money for the mobile account can be deposited. These terminals will be adjacent to information windows throughout the facility. Deposits with a voucher can be made on any self-service terminal that accepts printed tickets.
Customers can withdraw monies by voucher from any self service terminal at any Southern California racetrack or off-track betting facility.
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