Jason Wilson, vice president-business development for The Jockey Club, will review the recent study conducted by McKinsey & Co. on the Thoroughbred racing industry at the 19th annual International Simulcast Conference (Oct. 3-5) in Scottsdale, Ariz. His presentation will take place during the Oct. 3 afternoon session of the conference.
According to a TRA release, Wilson will elaborate on McKinsey’s study that included an analysis of the causes of the decline of racing, projections on where the industry is headed over the next 10 years if it follows its current course, and recommendations for not only stemming the decline but also sparking vital growth. The McKinsey study’s recommendations regarding the need to raise awareness of racing through television will be addressed in the conference’s closing session Oct. 5.
The conference’s opening speaker will be cybersecurity author Joseph Menn, who wrote “Fatal System Error: The Hunt for the New Crime Lords Who are Bringing Down the Internet.”
Also during the conference, Brad Kimbrell, executive vice president of InCompass Solutions, will describe the toolset being developed as part of the “Fewer, Better Races through Rational Scheduling” initiative. The Oct. 4 agenda includes presentations and discussions on innovations in types of wagers, betting devices, and mobile apps and sessions on simulcast marketing to outlets, development of international markets, takeout reduction, and appealing to a younger demographic.