Churchill Unveils Derby, Oaks Logos
Photo: File Photo
Kentucky Derby 138

Churchill Downs has unveiled the logos for the 138th Kentucky Derby Presented by Yum! Brands (gr. I) and Kentucky Oaks 138 (gr. I). The Louisville track also announced officially licensed apparel and gift items featuring the new marks are now available for purchase online at www.KentuckyDerbyStore.com.
 
The official colors for Kentucky Derby 138 are royal blue and green, which, according to a Churchill Downs release, share the same hues as the spring season in Kentucky. As usual, the official color for Kentucky Oaks 138 is pink, and its logo companion color is navy blue.

Both logos also showcase the Derby and Oaks “icon” marks--golden horseshoes with a red rose for Derby and a pink stargazer lily for Oaks--within the overall logo design.
 
The Derby logo features a Thoroughbred reaching toward the finish line with the Twin Spires towering overhead of the victory, while the always-elegant Oaks logo features the silhouette of a graceful patron celebrating the recent “Ladies First” tradition.

The logos were designed by New York-based SME Branding.
 
For the third consecutive year, Churchill Downs will incorporate a second set of marks for the Derby and Oaks that will be applied in the merchandise mix. The secondary mark for Kentucky Derby 138 offers a softer aesthetic that focuses on the red rose and anniversary year. The Oaks secondary mark features the pink stargazer lily.

 

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