NYRA, Equibase Launch Facebook Game Aug. 3
by Blood-Horse Staff
Date Posted: 8/1/2011 2:33:08 PM
Last Updated: 8/2/2011 7:14:03 PM
Saratoga Starting Gate
The New York Racing Association, Inc. and Equibase Company have announced they will launch the “Play Saratoga” Facebook game Aug. 3.
The free game, developed by Cornett Integrated Marketing Solutions, includes daily, weekly, and grand prizes, and will run through Labor Day, Sept. 5, closing day of the Saratoga Race Course meet.
Fans can sign up to play through their Facebook accounts by going to the Equibase Facebook page, the NYRA Facebook page, or by visiting www.playsaratoga.com.
“NYRA maintains a robust social media presence on Facebook, Flickr, Twitter, and YouTube, and the Play Saratoga game provides yet another fun way for people to follow and interact with the best racing in the country,” said NYRA president and CEO Charles Hayward.
“We have seen the fun social side of Facebook by posting Equibase Yearbook races and with the creation of the Stats Profile pages app, giving fans different ways to comment on their favorite horses, jockeys, and trainers,” said Equibase president and chief operating officer Hank Zeitlin. “Now with the Play Saratoga game, fans can actively participate on Facebook with Saratoga’s great racing.”
To earn points, players select the top three finishers of each race on the Saratoga card before post time for the first race. Scoring for each race ranges from 175 points for selecting the trifecta in correct order down to 25 points for correctly selecting a horse to show.
Prizes for the contest are as follows:
--Daily Prize (Aug. 3 – Aug. 17): Saratoga Special Premium Past Performance subscription, courtesy of Equibase.
--Daily Prize (Aug. 18 – Sept. 5): Past Performance subscription, courtesy of Equibase.
--Weekly Prizes (Wednesdays through Mondays): $200 gift certificate to Online NYRA Store.
--Grand Prize (Total Points Aug. 3 – Sept. 5): Choice of two Clubhouse seats to 2012 Belmont Stakes (gr. I) or 2012 Travers Stakes (gr. I), including airfare and hotel accommodations. Subject to conditions determined by NYRA.
Terms terms and conditions of the game are detailed on the Play Saratoga website.
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