Keeneland Honored With Maker's Mark Bottle

Keeneland Honored With Maker's Mark Bottle
Photo: Courtesy of Keeneland
The 2011 Maker's Mark bottle, honoring Keeneland.

Maker’s Mark Distillery officials announced March 28 that the 2011 Maker’s Mark Mile (gr. IT) commemorative bottle will honor Keeneland Race Course in commemoration of its 75th anniversary.

In addition, sales of the specialty bottle – which go on sale April 8 – will benefit a newly named endowment for the arts honoring retiring University of Kentucky President Lee T. Todd, Jr. and his wife, Patsy. The Lee T. and Patsy Todd, Jr. Development Fund will assist efforts by UK Symphony Orchestra and students from the UK School of Music to take symphony music into public schools and communities throughout the state. This year is the third time that bottle proceeds have helped fund this program.

“Every year, we strive to make this commemorative bottle and its charitable proceeds about the people and entities that have a positive impact on Kentucky,” said Maker’s Mark president and CEO Bill Samuels, Jr. “Lee and Patsy Todd, as well as Keeneland, have made significant contributions to Kentucky and have been such wonderful partners to Maker’s Mark through the years, that it seemed only fitting to honor them in this way.”

Signing this year’s bottle will be Samuels, Todd and Nicholson along with Rob Samuels, the incoming President of Maker’s Mark and Bill Greely, retired Keeneland president. The signing will take place on Friday, April 15 at 6:30 a.m. trackside at Keeneland.

The design of the 2011 collectable bottle features Keeneland’s specially designed anniversary logo and notes the 15th anniversary of the distillery’s sponsorship of the Maker’s Mark Mile (gr. IT).  Keeneland Race Course opened on October 15, 1936.

Samuels expects about $200,000 from the sale of more than 18,000 bottles statewide, creating funding for this unique program in excess of $1.2 million.

“We are so honored that Maker’s Mark is paying tribute to our anniversary in this way,” said Keeneland President and CEO Nick Nicholson. “This sponsorship and all of the money it has raised through the years was the brainchild of Bill Samuels and he deserves a tremendous amount of credit for his ability to take a corporate partnership like ours to new heights.”

“Art and music are passions for Patsy and me. We are humbled that Maker’s Mark, Bill Samuels and Keeneland would honor us in this way by making us part of this special program and by helping take the transformative power of music to children across our state,” Todd said.

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