The Breeders’ Cup and Churchill Downs on Feb. 14 introduced the official logo for the 28th running of the Breeders’ Cup World Championships on Nov. 4-5. This year’s renewal, consisting of 14 races and $26 million in purses over the two days, will be run at Churchill Downs for the second consecutive year and for a record eighth time.
The 2011 logo incorporates the Breeders’ Cup purple with the Thoroughbred mark in the center of the design. The graphic is combined with the Twin Spires at Churchill Downs shaded in silver on opposite sides of the logo. The center circle is enveloped by a silver outer ring. The words “World Championships” are placed in an arc over the top of the logo and “Louisville, Kentucky” under the circle. The words “November 4th and 5th” are inscribed on an alternate version.