The Breeders’ Cup announced Aug. 3 that Fenwick Equestrian, a manufacturer and supplier of equine products, has been named an official industry champion partner of this year’s Breeders’ Cup World Championships at Churchill Downs Nov. 5-6.
As a part of the agreement, Fenwick will supply all horses participating in this year’s Breeders’ Cup with their “Sporty Dress Sheet” which will be worn by approximately 175 participating horses following workouts and exercise on the backstretch at Churchill Downs during Breeders’ Cup week. Each blanket will be personalized with the name of the horse.
Fenwick’s “Bodyguard Fly Sheet” will also be worn by the winners of all Breeders’ Cup Challenge qualifying races, a series of 65 stakes held from July through October in England, Ireland, France, Australia, Canada, Hong Kong, and the U.S., whose winners automatically earn qualifying berths into the World Championships.
In addition, Fenwick will outfit each winner of a Breeders’ Cup race with an elegant “EquSuede Cooler,” which will be placed on each victor prior to the winner’s circle ceremony.
“Fenwick has quickly established a reputation for offering high quality equine apparel and products, which fits perfectly into our philosophy of providing the best in Thoroughbred racing,” said Carter Carnegie, Breeders’ Cup senior vice president, in a release. “Fenwick’s product line is a terrific way for us to honor all the winners of challenge races and to add a personal signature for the participants competing in the World Championships.”
“We are delighted and honored to establish an official partnership with the Breeders’ Cup, which for more than a quarter century has established the highest standards of excellence in the sport of Thoroughbred racing,” said Wilhelmina McEwan, who co-owns Fenwick Equestrian with her brother Fred McEwan. “We are pleased to present all Breeders’ Cup competitors and Breeders’ Cup Challenge winners with the most technically advanced coolers and equine products.”