Turfway Program Takes Flight -- to Nevada
In a strong promotion that links horse racing and gaming, Turfway Park will put its top 100 FasTrack Rewards program members on a private plane to Laughlin, Nev., for an all-expenses-paid junket in late November.The Northern Kentucky racetrack is one-third owned by Harrah's Entertainment, which has a casino in Laughlin. Other members of the ownership team are Keeneland and Dreamport, a subsidiary of GTECH Corp.FasTrack Rewards members will be invited based on their level of play at Turfway Park from Sept. 5 through Oct. 27, Breeders' Cup World Thoroughbred Championship Day. The trip, scheduled for Nov. 28-Dec. 1, will feature entertainment and VIP receptions.The FasTrack Rewards program, launched in July 2000, has 7,500 members. Points are earned based on wagers made on track on live and simulcast races. Several patrons already have received casino trips based on their level of play, officials said."We are very excited about this unique opportunity," Turfway president Bob Elliston said. "Not only is it a way to reward our most loyal patrons, but we are introducing a new fan base to one of our partners."Turfway's fall meet began Wednesday and concludes Oct. 4.
by Blood-Horse Staff
Date Posted: 9/6/2001 1:12:09 PM
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