The New York Racing Association announced May 27 that the Ram Truck brand has entered into a sponsorship deal for the week of the June 5 Belmont Stakes (gr. I).
As part of the sponsorship deal, the Ram Truck brand will sponsor the June 4, $100,000 Hill Prince Stakes (gr. III) at one mile on turf.
In addition, Ram trucks will be on display throughout the Belmont Park grounds during Belmont week and Belmont fans will be able to participate in the "Letters for Lyrics" national campaign. According to the NYRA release, the Ram Truck brand and Zac Brown are undertaking the "Letters for Lyrics" national letter-writing campaign aimed at U.S. soldiers deployed around the world. Together, they want to send one million letters of appreciation to U.S. soldiers, the release said.
Visitors to Belmont Park who write letters to U.S. soldiers and will receive a special compilation CD titled, "Breaking Southern Ground."
"This partnership enables the Ram Truck Brand to connect directly with current and potential customers," Phil Scroggin, director of the Northeast Business Center for Ram Truck brand, said in a statement.