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Derby TV Ratings Tick Upward
Viewership for NBC’s May 1 telecast of the Kentucky Derby Presented by Yum! Brands (gr. I) edged up over last year’s numbers, according to data provided by The Nielsen Company. The two-hour program from 5-7 p.m. ET earned a 9.8 national rating and a 23 share, compared to 2009’s 9.8/22. The 9.8 rating equates to 16.5 million viewers, up from 16.3 a year ago. The share relates to the percentage of televisions in use that were tuned to the program. Super Saver’s victory was witnessed by the biggest television viewing audience since 1989, when 18.5 million viewers watched Sunday Silence defeat Easy Goer. The last Derby to garner higher rating numbers was the 1992 edition won by Lil E. Tee, which notched a 10.3/30. This year’s numbers represented an 11% increase over two year’s ago, when Big Brown attracted ratings of 8.8/21.
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