Horse Capital Productions and HRTV, a 24-hour broadcast television and broadband network dedicated to horseracing and horse sports, have reached an agreement for the network to serve as a presenting sponsor of the 2010 International Equestrian Festival, scheduled for Lexington this fall.
The IEF will be held in the Lexington’s downtown convention center from Sept. 25-Oct. 10 and is designed to complement the FEI World Equestrian Games’ eight world championships.
The multi-million dollar IEF will include a 16-day equestrian conference, live demonstration arena, and an international shopping expo for 300 retail stores. It is also the pick-up and drop-off location for Kentucky horse farm tours.
"HRTV is delighted to unveil equestrian programming on the network, and the sponsorship involvement with a high-caliber event like the International Equestrian Festival is a tremendous opportunity to further solidify HRTV's commitment to the equestrian community," said Jim Bates, HRTV's executive vice president and general manager, in a release.
“We’re honored to be working with HRTV,” said Kimberly E. Brown, Horse Capital Productions’ co-founder and managing partner, in a statement. “To help kick-off HRTV's equestrian programming initiative is a great opportunity for us. Viewers from all over the country will be able to experience the excitement of the International Equestrian Festival.”