Breeders' Cup, TVG Reach Agreement
Updated: Friday, July 17, 2009 12:49 PM
Posted: Thursday, July 16, 2009 5:06 PM
The Breeders' Cup and TVG announced July 16 a multi-year agreement renewing TVG as an official media partner of the Breeders’ Cup World Championships. As part of the agreement, TVG will remain the exclusive marketing partner in the ADW category and become title sponsor of the $2 million Breeders’ Cup Mile (gr. IT).
The 26th Breeders' Cup World Championships, consisting of 14 races worth $25.5 million in purses, will be held Nov. 6-7 at Santa Anita Park.
In addition to the interactive wagering partnership and Mile sponsorship, the agreement also includes the following:
• TVG will produce the Breeders' Cup Simulcast Show, a live broadcast of the two-day Championships, which is distributed to more than 2,000 off track and simulcast wagering outlets worldwide.
• TVG will provide on-site and enhanced day-long coverage of four domestic races and one international Breeders’ Cup Challenge qualifying race in the Mile division: the Aug. 29 Del Mar Mile; Sept. 20 Woodbine Mile; Oak Tree Mile, and Shadwell Turf Mile, both on Oct. 10; and the Sept. 26 Queen Elizabeth II Stakes at Ascot Racecourse in England.
• TVG will provide continuous coverage of late breaking news and events taking place before and during the event at Santa Anita.
“TVG has been an outstanding partner of the Breeders' Cup for the past 10 years and a leader in televised racing and account wagering," said Breeders' Cup president and CEO Greg Avioli. “As we indicated in announcing our strategic review last week, long-term alliances like our relationship with TVG are a key component of our plan moving forward. TVG will continue to help us grow the Breeders’ Cup in the U.S. and overseas in the coming years."
TVG has been a Breeders' Cup marketing partner since 1999. Before becoming the sponsor of the Dirt Mile, TVG sponsored the Breeders' Cup Sprint (gr. I) from 2005-2007, and was the sponsor of the $1-million Breeders’ Cup Dirt Mile last year.
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