Campbell will oversee the television, sponsorship, and media relations activities for the combined operations of the NTRA and Breeders' Cup World Thoroughbred Championships. NTRA Communications, the organization's media relations arm, also will be headed by Campbell.

Campbell most recently served as president of KSE New York, a division of
Kaleidoscope Sports and Entertainment, where he supervised the investment of Kaleidoscope's parent company, Interpublic, in a $150-million sports and entertainment equity fund. Prior to KSE New York, Campbell operated his own sports marketing firm, whose client list included IBM, Federal Express, and the 1994 World Cup Organizing Committee.

The firm later merged into ISES, an Atlanta, Ga.-based sports consulting firm co-founded by NTRA commissioner Tim Smith. ISES numbered among its clients the Atlanta Olympics Organizing Committee and nine Olympic sponsors. It also created the Andersen Consulting World Championship of Golf in partnership with ABC, ESPN, and the world's five major golf tours.

In the 1980s and early 1990s, Campbell handled television and media relations for the PGA TOUR before he left to become executive vice president of Ohlmeyer Communications, where he supervised the sports sponsorship activities of IBM and Nabisco.

"Chip brings a wealth of sports marketing and television experience to this position," Smith said. "He is well known to the sports television and sponsorship marketplaces and will be an immediate help in the promotion of the Breeders' Cup World Thoroughbred Championships as well as in the management of NTRA Productions, our agency relationship with Host Communications for sponsorship sales and other important areas."