Breeders' Cup General Admission Prices Cut

Breeders' Cup General Admission Prices Cut
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(Edited press release)

The Breeders’ Cup and Oak Tree Racing Association announced June 4 that general admission tickets will be $10 on each day of the 2009 Breeders’ Cup World Championships at Santa Anita Park, Nov. 6-7, in Arcadia, Calif. General admission tickets were $20 each day in 2008. All 2009 reserved seat tickets go on sale to the general public at www.breederscup.com/tickets beginning Friday, June 5, at 12:01 AM (ET).

The Breeders’ Cup has reduced ticket prices across the board and will offer single and two-day options throughout the facility. Reserved grandstand ticket prices range from $40-$235 on Friday and from $55-$335 on Saturday.

“We believe that setting the general admission price at $10 for 2009 is another step in our efforts to ensure that sports fans in Southern California can experience our World Championships in person at a very reasonable cost,” said Peter Land, Breeders’ Cup chief marketing officer. 

“Oak Tree and the Breeders’ Cup believe that this year, more than ever, the two days of world championship racing should be affordable and accessible to all,” said Sherwood Chillingworth, executive vice president of the Oak Tree Racing Association.

Fans who purchase tickets online also will have the option to make a donation to The V Foundation for Cancer Research, the Breeders’ Cup primary non-profit beneficiary for the 2009 World Championships.  The Breeders’ Cup has set a goal of raising a minimum of $100,000 for The V Foundation.

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