TVG Renews Breeders' Cup Sponsorship
by Blood-Horse Staff
Date Posted: 10/2/2008 1:48:32 PM
Last Updated: 10/3/2008 10:43:18 AM
Edited press release
The Breeders’ Cup and Television Games Network announced a renewal of TVG’s sponsorship of the Breeders’ Cup World Championships. For this year’s event, the horse racing network and premier account wagering company will be the title sponsor of the $1 million Breeders’ Cup Dirt Mile.
The 25th Breeders’ Cup World Championships, consisting of 14 races and $25.5 million in purses, will be held on Friday, October 24, and Saturday, October 25, at Santa Anita Park in Arcadia, Calif. The Dirt Mile, to be run at one mile for 3-year-olds and up, on the main track, will be held on Championship Saturday.
In addition to the race sponsorship, the agreement also includes the following:
--TVG will produce the Breeders’ Cup Simulcast Show, a live broadcast of the two-day Championships, which is distributed to more than 2000 off track and simulcast wagering outlets worldwide;
--TVG will produce “The Works” program, a week-long series covering morning workouts of the Breeders’ Cup contenders at racetrack across the country;
--TVG will provide continuous coverage of late breaking news and events taking place before and during the event at Santa Anita; and
"TVG has been an outstanding partner of the Breeders' Cup for the past 10 years and a leader in televised racing and account wagering,” said Breeders' Cup president and CEO, Greg Avioli. "We look forward to continuing our relationship and helping to increase the growth of the Breeders’ Cup in the U.S. and overseas.”
“As the sponsor of this year’s Dirt Mile, we look forward to sharing this great race with fans around the globe,” said David Nathanson, president of TVG. “TVG is committed to horseracing, horseplayers and our continued support of the Breeders’ Cup.”
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