TVG announced March 13 it has entered into a partnership to make horseracing programming from TVG Broadband, a new imprint offering digitized video for online media, available through Hulu’s online video service, www.Hulu.com. TVG is among the primary sports content providers for the new Web site, which launched officially March 12 after a private beta launch that began in October 2007.
TVG Broadband will provide specially selected or produced, short-form video content, including racehorse and personality profiles, analysis, handicapping information and evergreen features covering the sport of horseracing throughout the U.S. and around the world. TVG, the television network and account wagering company dedicated to horseracing, provides unique programming that is available in nearly 30 million households in the U.S. and millions of additional homes through regional networks under the Fox Sports Net banner, plus more than 20 million households overseas.
"This is a significant step for our company and our partners in the horseracing community," said TVG general manager David Nathanson. "Innovation has been a key factor to our success to date. For almost a decade, TVG has been dedicated to televising world class horseracing globally; now TVG Broadband will allow us to introduce a whole new audience to the sport of kings through Hulu's next-generation platform."
Hulu is an online video service that offers an extensive selection of shows, clips, movies, sports and more through Hulu.com and other destination web sites. Hulu offers premium programming contributed by leading content companies including major networks, studios and distributors such as NBC, FOX, Warner Brothers, and others.