The Web site heraldleaderphoto.com, a subsite of kentucky.com and the Lexington Herald-Leader, won the 2007 media Eclipse Award in the audio/multi-media Internet category for its coverage of last year’s Kentucky Derby Presented by Yum! Brands (gr. I).
“We are thrilled to win this award because it was a grassroots project,” said David Stephenson, multi-media editor and content producer of heraldleaderphoto.com. “There were many photographers, reporters, and freelance contributors who helped make the site a success. It’s hard for a newspaper to hold so much content on the Kentucky Derby, so the possibilities of opening up coverage in audio, video, and photographs on the Web provides us with tremendous presence for our readers. We covered the small-time trainers right to the Queen of England.”
Heraldleaderphoto.com produced wide-ranging coverage of Kentucky Derby week, incorporating multiple platforms of audio, video, slide shows, and still photograph galleries at Churchill Downs. The site contained comprehensive backstretch interviews with the Derby trainers, and also supplemented it with the aura of the Derby experience, displaying photos from the Barnstable Brown party, odd videos like one of a Howard Cossell impersonator, and celebrity interviews, and footage of fans racing through the Churchill Downs infield tunnel.
For the running of the Kentucky Derby, the Web site team utilized three cameras to produce a 360-degree panoramic view from under the rail and coupled it with live audio of the roar of more than 150,000 fans as the horses came down the stretch. Stephenson credited Herald-Leader visual editor Ron Garrison for bringing the project together. The site may be viewed at http://www.heraldleaderphoto.com/derby/2007.
Honorable mention in the category went to the New York Times Web site, nytimes.com, for its Kentucky Derby mutli-media coverage, produced by Matthew Orr and writer Joe Drape.