Tattersalls Ireland to Again Offer Sale Incentive

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Tattersalls Ireland will continue its successful vendor incentive at this year’s December Flat sale scheduled for Dec. 17-18.

Under the incentive program, initiated last year, any horse that sells for €10,000 or more will be charged no entry fee or vendor commission. The aim is for the sale to expand to two days this year.

Last year the incentive program worked “exceptionally well,” Tattersalls Ireland officials said in an Aug. 14 release. “The quality and quantity of the catalog were noticeably improved, which in turn attracted purchasers from around the country and from overseas,” according to the company statement.

Gross at the Flat sale went from €500,000 ($679,000) in 2005 to €1.5million ($2,037,000) in 2006, with an average that was 79% higher than the previous year. The highest price was €250,000 ($339,500) for a broodmare prospect, closely followed by €240,000 ($325,900) for a horse in training. Yearlings and foals brought up to €50,000 ($67,900).

Entries for the sale are currently being received, including many from vendors who participated in last December’s sale.

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