Edited press release
Youbet.com has signed a co-promotion agreement with Boyd Gaming’s Delta Downs Racetrack & Casino in Louisiana to help build the track’s online pari-mutuel handle over the next three years.
The agreement calls for Youbet.com to feature Delta Downs racing content on its online advance deposit wagering site and use its e-direct marketing and customer incentive programs to develop national wagering handle for the track. The key target for the co-promotion is Youbet.com’s customer base of nearly 200,000 subscribers who wagered more than $463 million last year.
“Delta Downs’ racing product has experienced tremendous growth in recent years, and with the help of Youbet we expect that trend to continue well into the future,” said Jack Bernsmeier, general manager of Delta Downs.
Said Louisiana Horsemen’s Benevolent and Protective Association president Sean Alfortish: “I truly believe the Delta Downs-Youbet partnership will produce increased contributions to the horsemen’s purse account. As both a horseman and an enthusiastic fan of the sport, I have been very impressed with the features and functionality of Youbet’s wagering service and I think customers will respond to it very favorably.”
In addition to race features on the Web site Youbet expects to deploy its Youbet Advantage player points program to provide Delta Downs customers with the opportunity to earn double rewards on selected race cards. Youbet also will be the presenting sponsor of the $300,000 Delta Downs Princess Stakes race on Delta Jackpot Night, the main event of the season.
Delta Downs has agreed to promote online wagering at Youbet.com with on-track signage, print advertising, simulcast television spots, and Delta Downs home page banner advertisements. It also will stage Youbet.com sign-up opportunities at the track and conduct online handicapping contests with Youbet.com on Delta Downs races.
“This long term co-promotion arrangement with Boyd’s Delta Downs is exciting,” Youbet.com chief executive officer Charles Champion said. “We are joining forces with one of the top brands in gaming to unleash the full power of our marketing and distribution platform and expose Delta’s product to our large audience of pari-mutuel wagering customers.”
Elements of the co-promotion agreement will be implemented during the final month of the current Delta Downs Thoroughbred meet.