Earthlink to Become Official Breeders' Cup Sponsor; Will Offer $1 Million Online Challenge
Updated: Thursday, October 12, 2006 11:51 AM
(Edited press release)
Posted: Thursday, October 12, 2006 11:45 AM
The National Thoroughbred Racing Association and Breeders' Cup Limited have selected EarthLink to be an official sponsor of the Breeders' Cup World Championships and the event's exclusive Internet service provider partner.
EarthLink will also serve as title sponsor for the $1 million EarthLink Breeders' Cup Pick 8 Online Challenge. Free to enter, the Challenge offers fans the opportunity to win $1 million by correctly selecting the winners of all eight Breeders' Cup races.
"The Breeders' Cup World Championships is among the most prestigious sporting events in the world," said Atique Shah, EarthLink's vice president of direct marketing and consumer insights. "We are excited to become a part of this tradition of Thoroughbred racing excellence."
"We are proud to welcome Earthlink to the growing ranks of major corporations who support the Breeders' Cup World Championships and Thoroughbred racing," said Greg Avioli, interim chief executive officer of the NTRA and Breeders' Cup Limited. "We would also like to thank them for presenting the $1 million Earthlink Breeders' Cup Pick 8 Online Challenge, which will engage potential new fans, enrich the Breeders' Cup experience of existing fans, and further build our database of horse racing's customers."
As part of the agreement, the Atlanta-based company will receive on-site benefits, including starting gate signage for the Breeders' Cup World Championships (ESPN, 12-7 p.m. ET) at Churchill Downs in Louisville Nov. 4, along with additional media benefits during the "Emirates Airline Countdown to the Breeders' Cup" telecast airing Oct. 14 (ESPN, 4-6p.m., ET).
Fans may register for the Pick 8 Online Challenge at www.bcsweepstakes.com between now and 11 a.m. on Breeders' Cup day. Once entries are drawn on November 1 for the eight Breeders' Cup races, registrants can submit their Breeders' Cup World Championships picks.
Additional prizes will be awarded to fans who do not select all eight winners, and a special "last minute" trip for two to this year's Breeders' Cup will also be awarded at random to a contestant who registers for the Challenge by Oct. 31. For additional details and complete rules, visit www.ntra.com.
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